ACRYLITE® Acrylic Used In Mack Truck’s New Brand Logo
Description of the Application
Color Changing Effects Create Modern, Sleek Appearance
Allen Industries, a Greensboro, N.C.-based sign manufacturing company, used Roehm America LLC’s ACRYLITE® LED color changing acrylic sheet in the production of Mack Truck’s new brand logo. The refreshed design enabled by the color changing feature of the acrylic sheets aligns with Mack Truck’s present-day, forward-thinking approach to the heavy-duty truck industry and their customers. “The unique color changing effect of the acrylic is due to a special pigment formulation that transmits light when backlit,” said Laura Torsiello.
Acrylic Polymers Communications Manager. “ACRYLITE® LED color changing back lit acrylic sheet appears dark during the day but glows white at night when backlighting is turned on.” Mack Truck’s new brand logo was rolled out internationally and has been featured at numerous dealer and manufacturing locations in the U.S., Canada, Latin America and Mexico. A rollout is expected in Europe later this year. “There were other products we were considering to accomplish this color change affect,” said Pete Barger, vice president of Allen Industries. “We found that ACRYLITE® Acrylic is one of the only products with true black and white color changes. The material also does not require any added surface treatments making it a very cost-effective solution. Roehm offered a variety of thicknesses and sheet sizes, which optimized our manufacturing process. ACRYLITE® Acrylic was available for immediate shipment and it was a much more economical choice than other materials.”
ACRYLITE® LED color changing backlit acrylic offers a specialized lighting and display solution to sign designers who are looking to create a color changing surface between day and night. The material properties offer weatherable and UV stable characteristics making the acrylic sheet durable and resistant to fading.