Unmissable in Pink: The Victoria’s Secret Shanghai Experience

In a bustling cityscape filled with countless advertisement boards, standing out from the crowd is no easy feat. Yet the Victoria's Secret flagship store in Shanghai does just that, thanks to its striking illuminated façade made with ACRYLITE® colorless acrylic block.

A pink glow that steals the show

In the evening, the ACRYLITE® acrylic block panels come alive, casting the building in a pink glow that reflects the brand’s iconic color. The ACRYLITE® block wraps around the building like a curtain of light, making the store unmissable amidst Shanghai's urban jungle. With numerous shops already lining the streets and thousands of daily visitors, an original store concept alone isn't enough to capture attention. The façade, glowing in Victoria's Secret's signature pink, immediately grabs the attention of passersby, hinting at the glamor and exclusive lingerie awaiting inside.

Luminous layers

The Victoria's Secret flagship store in Shanghai offers more than elegant lingerie. By day, the building's exterior façade boasts a subtle pinkish hue, while by night, it transforms into a vibrant pink spectacle. This captivating exterior is constructed from 104 ACRYLITE® block sheets and illuminated by a total of 1,312 feet of LED lights. ACRYLITE® acrylic was chosen for its exceptional transparency and flexibility.

With a transparency of up to 92%, ACRYLITE® colorless block provides a clear and pristine look. Its elegant surface is also quite striking, featuring hundreds of thin lines engraved into the sheets to create an eye-catching pattern. This design not only enhances visual appeal but also ensures better light distribution, allowing the façade to shine with a shimmering hue. Combining functionality and aesthetics, ACRYLITE® acrylic offers unparalleled design freedom and versatility.