ACRYLITE® Block Showcased at the Reiss Façade in London

Strong brand message for Reiss fashion brand headquarters

ACRYLITE® block was used to give the façade of this building a three-dimensional look. Realizing the limitations of glass, the designers sought alternative materials and settled on a highly engineered ACRYLITE® acrylic, milled vertically to mimic fabric draped across the facade. The design team succeeded in creating a precious material from acrylic block through highly skilled crafting - creating a design aesthetic to match the creative ideals of the Reiss brand.

 

The different routing profiles along with the alternating polished and matte surfaces create the façade’s constantly changing look. Throughout the day the structure has an asymmetrical, glowing “bar code” effect. At night, individually controlled LED strips beneath each panel transform the façade into a translucent curtain of glistening light. This process took over three years of intensive research and testing, to create an unprecedented and bespoke facade that will represent the Reiss brand.* (*source)

Location: London, Great Britain

Product: ACRYLITE® block (400 m²)

Fabricator: Heinz Fritz, plastics engineering, 2007

Architect: Squire & Partners

Image Source: Will Price

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ACRYLITE® block


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